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Amazon.com (0719568110) 3 reviews
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Amazon.co.uk (0719568110) 2 reviews
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Jeffrey Kluger

Simplexity

Interesting things don't tend to happen in the simplest of systems, nor in the most complex, but somewhere in the middle. In Simplexity:The simple rules of a Complex World Jeffrey Kluger takes a look at this phenomenon, and how it applies to a wide range of topics. He starts with the problems we face when everyone is following the trends set by others, whether it's leaving a burning building or investing in the stock market. Later he examines the effects of scale in living things, and in particular how long they live, and see whether this can be extended from organisms to organizations.

People are notoriously bad at assessing risks, and Kluger devotes a chapter to examining why this should be. He also has chapters on the problems of tackling poverty, on how babies learn to talk, and on why the instructions for our gadgets are so complicated. The final chapter asks complexity science can be applied to the arts.

The book doesn't really introduce a groundbreaking new concept as claimed in the blurb. Rather it's a fairly typical investigation into the complexities of our world. This isn't so bad, as it's easy to read, and so would provide a good introduction to some of these subjects. The real problem is that it has no recommendations for further reading (in fact it doesn't even have an index), so it's hopeless for following up on a topic which interests you. So it's OK for a bit of light reading, but don't expect too much from it.

Amazon.com info
Hardcover 336 pages  
ISBN: 1401303013
Salesrank: 12927
Weight:0.95 lbs
Published: 2008 Hyperion
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Amazon.co.uk info
Hardcover 256 pages  
ISBN: 0719568110
Salesrank: 282752
Weight:1.15 lbs
Published: 2007 John Murray
Amazon price £11.89
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Amazon.ca info
Hardcover 256 pages  
ISBN: 0719568110
Salesrank:
Weight:1.15 lbs
Published: 2007 John Murray
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Book Description

"Using real world examples, such as traffic flow, politics and baby linguistics, the author makes the theories of 'simplexity' accessible to the layperson...Kluger makes complex science seem simple."
--Kirkus

"Kluger makes the modern world comprehensible...his astonishing discoveries require no exaggeration..[his] findings are likely to incite controversy, confirming his contention that explaining simplicity and complexity is never as straightforward as it seems."
--Publishers Weekly

"Simplexity...is a study of human behavior, and the way we perceive things and events, and how our perception frequently causes us to make wrong assumptions and to perceive simplicity (or complexity) where it does not exist, The book is sure to be a deserved hit among the ever-growing Freakonomics crowd."
-Booklist

Why are the instruction manuals for cell phones incomprehensible?
Why is a truck driver's job as hard as a CEO's?
How can 10 percent of every medical dollar cure 90 percent of the world's disease?
Why do bad teams win so many games?

Complexity, as any scientist will tell you, is a slippery idea. Things that seem complicated can be astoundingly simple; things that seem simple can be dizzyingly complex. A houseplant may be more intricate than a manufacturing plant. A colony of garden ants may be more complicated than a community of people. A sentence may be richer than a book, a couplet more complicated than a song.

These and other paradoxes are driving a whole new science--simplexity--that is redefining how we look at the world and using that new view to improve our lives in fields as diverse as economics, biology, cosmology, chemistry, psychology, politics, child development, the arts, and more. Seen through the lens of this surprising new science, the world becomes a delicate place filled with predictable patterns--patterns we often fail to see as we're time and again fooled by our instincts, by our fear, by the size of things, and even by their beauty.

In Simplexity, Time senior writer Jeffrey Kluger shows how a drinking straw can save thousands of lives; how a million cars can be on the streets but just a few hundred of them can lead to gridlock; how investors behave like atoms; how arithmetic governs abstract art and physics drives jazz; why swatting a TV indeed makes it work better. As simplexity moves from the research lab into popular consciousness it will challenge our models for modern living. Jeffrey Kluger adeptly translates newly evolving theory into a delightful theory of everything that will have you rethinking the rules of business, family, art--your world.

 
If you liked "The Tipping Point"... You'll Love This One! ****
Time magazine writer Jeffrey Kluger deserves high marks for his latest non-fiction work, "Simplexity" -- even if he does stretch the truth occasionally for the sake of entertainment. I hope you enjoy it as much as I did.

"Simplexity" fits nicely in the growing category of books I call "pop behavioral economics." Other notable entries in this group include "Freakonomics," "The Tipping Point," "Blink" and "Predictably Irrational." If you enjoyed any those books, you'll love this one, too.

(A note to cranky academic types: This is a mass market book for popular audiences -- not a Ph.D. thesis or university monograph. Yes, it could have included 50 pages of references, footnotes and a full bibliography, but lighten up, friends. This book's written for NON-geniuses like me.)

Kluger, who also co-authored "Apollo 13," has a deliciously smooth writing style and sense of pacing. He never lingers too long on any single example, instead propelling us ahead through the shadowy world where chaos and conformity collide. For example, we learn why it's so hard for the average person to make a killing in the stock market. And why just a few thousand cars can bring NYC traffic to a standstill, despite the metro area's amazing highway infrastructure.

Other sections of the book deal with health care spending, sports, marketing, fine art, building safety and fear patterns. It's a veritable catalogue of human irrationality on parade -- just the kind of thing that upsets traditional economists and old-school psychologists.

Kluger's main point is this: We live in a world that is often far more complex than it seems on the surface. Yet our minds are hard-wired to seek out simple explanations, even if those explanations are inherently wrong. At the same time, we often create complexity where none needs to exist, with sometimes horrific consequences.

My sole criticism of "Simplexity" is the author's occasional loose hand on the truth meter. For example, he says early on that the Reagan administration was a 7-year period of almost continuous economic prosperity and growth -- until Treasury Secretary James Baker uttered the wrong words on Oct. 15, 1987, causing the great stock market crash of that year. Ummm...not quite, Jeffrey. The first two years of Reagan's presidency were very rocky on the economic front. And the market was poised for a fall long before Baker met with his German counterparts in Bonn to talk about currency levels. History is never that simple, alas.

BOTTOM LINE: Great book. Lots of fun. Take it with a grain of salt. Enjoy!
 
Misses its potential, but still worthy ***
Despite some flaws (addressed in moment), Simplexity is interesting and intellectually stimulating. The premise for the book, as discussed in the prologue, is that simplicity and complexity are often juxtapositioned and intertwined. This is relevant in today's world, in which real life increasingly resembles trying to get breakfast at Fawlty Towers.

Kluger has a crisp, efficient writing style. He is also one of those rare authors who shows a strong command of Standard Written English. Missing in this text are the normal problems of misplaced modifiers, misused words (I was relieved that this author wasn't impacting anybody--ouch!), parallel sentence structure, and all of the other gaffes that normally add an unnecessary layer of complexity and confusion to the typical book published today.

Simplexity consists of eleven chapters, a prologue, and an epilogue. The title of each chapter is a question, and each chapter is subtitled with a "Confused by" slug (e.g., "Confused by Silence"). Each chapter contains a wealth of information and insights easily worth the price of the entire book.

Kluger does a wonderful job of explaining the intertwining of complexity and simplicity, and that is the overall theme of the book. Thus the title, "Simplexity." But there's a second theme on the very different subject of paradoxes, and entire chapters follow that theme instead of the main one. The extra material is good, but it seems out of step with the title and subtitle.

A fix for this would have be to divide the book into Parts. Part 1 would contain the chapters that clearly follow the theme of the book. Part 3 would contain the chapters that follow the second theme. Part 2 would provide the bridge, explaining how Part 3 necessarily arises out of Part 1. That's really what's missing. The book is a collection of articles rather than a structured work wherein each chapter builds on previous material. That doesn't make it a bad book (it's not), but that does make it a book that falls short of its potential (it does).

Since the chapters could appear in any order, a chapter-centric synopsis of the book isn't useful. So, let's look at just Chapter Seven. It's entitled "Why do we always worry about the wrong things?" and has a subtitle "Confused by Fear." Kluger starts this chapter with the following:

"It would be a lot easier to enjoy your day if there weren't so many things trying to kill you before sundown. The problems start before you're even fully awake. There's the fall out of bed that kills six hundred Americans each year. There's the early morning coronary, which is 30 to 50 percent more likelier than the kind that strikes later in the day. There's the fatal tumble down the stairs, the bite of sausage...." He goes on to describe many other dangers.

This leads to his question, "Have we simply become overwhelmed by all the fear and uncertainty we face--remaining understandably jumpy over the 3,000 who died on September 11, for example, but giving little thought to the 220,000 who have perished on the nation's highways since?"

Then Kluger delves into how and why humans routinely make irrational choices. And that's the big clue. Those choices spring from the amygdala (emotional seat), not the cortex (logical seat). Kluger looks at many examples of this, and it makes for a fascinating read. It also explains quite a bit about why we routinely make choices that we later see, upon analysis, weren't the correct ones.

Faults and caveats
Like many authors on nonfiction lists today, Kluger can't resist the temptation to insert his personal opinions into the work, as though they are fact. This is a disturbing trend in the publishing world today, and this practice never fails to diminish a book. One mark of a good nonfiction author is there's no personal editorializing. Any controversial ideas get fair and balanced coverage. Any ideas that aren't relevant to the central theme just don't get presented.

Kluger fails this test. He expresses his political opinions matter of factly, as though there is only one valid viewpoint (his). Kluger uses a combination of manipulative word choices, "Easter eggs," and unsubstantiated claims to squeeze a personal political agenda into what could have been an unquestionably informative book. If he wanted to write a book supporting the idea that criminals should be protected from law-abiding citizens rather than the other way around, he should have done that with another book and left such a bizarre line of thinking out of this book. Ditto, for some other presumptions he makes.

Kluger chose not to provide authority for his work. One of the main things that lends authority to a book is its bibliography. This book doesn't have one (maybe a protected criminal stole it?). But a bibliography isn't always necessary for a work to be considered authoritative. For example:

* We could consider the text to be the musings of an expert in the field the book covers. If Larry Ellison wrote about databases, we would consider that a serious book on databases by virtue of the qualifications of the author. Unfortunately, Kluger doesn't have any expert qualifications that bear on the topic of this book. That is somewhat muted by the fact that he quotes experts throughout the text, though we really don't have the context from which those quotes sprang.

* We could consider the text to be the result of reasoned analysis by an insightful and interesting person. While Kluger is insightful and interesting, he also suffers from the flawed thinking mentioned earlier. Thus, he does not write authoritatively by virtue of a penchant for reasoned analysis. That is somewhat muted somewhat by his many examples that illustrate the point being made. To his credit, all of the examples are relevant and most of them are logical.

My personal authority for commenting on reasoning is a perfect score on the Watson-Glaser test of reasoning. Only 25% of people at the college level ever score higher than 75%. Many law school programs will accept applicants who score 60%.
One fix for the lack of authoritativeness would be to remove the personal opinion insertions. This would necessarily remove the flawed reasoning upon which those opinions are predicated, and thus not leave the reader second-guessing every other point the author makes. The good material would clearly stand on its merits, unstained and undiluted by the editorializing. And, yes, there is plenty of good material in this book.

Another fix would be to present a bibliography that supports facts and assertions, backnoting them as they appear in the text. This would also clue the reader where to look for more information on a topic that holds enormous potential on both a personal and societal level. A study of the premise of this book could lead to solutions to most of the problems society faces today.

That includes everything from gadgets so complex they're nearly useless, to the way we mis-run and mis-fund our mis-governments and most other institutions. There's a reason why "bureaucracy" isn't considered a compliment. Chapter 10 will give you a full understanding of that reason.

If Kluger drew on a wealth of information, why not share the wealth, so to speak, by revealing the sources? I feel cheated, as a reader, to find that information missing. It may be missing simply because Kluger is a writer for Time Magazine. While sources are normally end-noted with a bibliography in professional society magazines (term-paper style), we typically don't find that in consumer magazines. I'm not a Time Magazine reader, so I checked it out online and didn't see bibliographies in any of the articles (but they have some great stuff!).

From a structural perspective, Kluger's background as a magazine writer becomes even more obvious (that's not a bad thing; it just is). Each chapter strikes me as an extended (and well-written) magazine article. As a big fan of magazines, I don't find this objectionable in itself. Writing the book as more of an anthology of related articles than a structured work did leave the book as less than it could have been. However, they are darn good articles except where Kluger strays into personal opinion injection.

To buy or not to buy, that is the question
If you're looking for something that can help stimulate some good conversation among bright friends, this book is a worthwhile read. You can use any chapter as the basis for conversations far more engaging than what the weather is like or which celebrity is sleeping with another celebrity's significant other.

If you are involved in problem-solving or policy-setting, this book can help you step back and ask the questions you should be asking. The simplest solutions are usually the best solutions, but sometimes what seems simple isn't. Kluger's thoughts on this will help you sort things out.

If you feel like you are running on the treadmill of life and someone keeps turning up the speed, you may be able to get things back under control by reading this book one chapter at a time and reflecting on how things got so complicated. While you won't be able to wave a magic wand and instantly simplify everything, you should be able to pick up on Kluger's ideas and start identifying which complexities you can replace with simpler, less stressful options.

Despite some flaws, this book is so full of gems that passing it up would be unwise.
 
Thought provoking paradoxes ****
In a well-narrated and thought provoking book, Kluger raises some interesting questions about how we define or tend to view and experience complexity. Organized as a series of (essentially independent) 11 or so chapters, each one focuses on one aspect - herd mentality, instincts, equilibrium, payoffs, scale, objective, fear, silence, flexibility, false targets, and loveliness. A motivating title in the form of a paradox starts the discussion in each chapter. The titles (and the short sub title) alone are interesting enough to provoke one's imagination. The chapters that deal with instincts (analogy of fluid dynamics in traffic management and evacuation procedures) and scale (discussion on Kleiber's observations on animal mass, energy consumption and life spans) stood out the most.

Despite all the interesting discussions, the chapters are so autonomous, a common thread leading to some substantial conclusions is not apparent. Moreover, it is disappointing to see that the author does not provide a detailed citation list or a reading list for the more curious reader, despite the references to work done at Santa Fe Institute and some books. The chapters do full justice to the main title, though the sub-question in the parentheses of the title doesn't get the attention it deserves..

Overall, an entertaining book that introduces the reader to a very interesting research domain.
 
Disappointing *
This book was a big dissapointment for me. The author discusses some topics, without any depth or real facts, and never reaches any conclusion. I really struggled to follow the link between his thoughts, and what he actually wanted to say. After reading half of the book, I decided not to lose my time anymore and shut it for good.
 
Simple book for a Simple people **
This kind of book depresses me, the author gets an idea, fleshes it out with a few references and quotes and spins the book out as much as possible. The basic idea interests me greatly, I had high hopes this is why I brought it. but the book doesn't deliver any insights, other than a few interesting things about road traffic, that you wouldnt get from watching the news. It flits round the world and the universe using examples, of things going from stability into flux then back to stability or not, which and gets repetitive.

In short, Its a happy shopper "Tipping point" effort trying to cash in on the same market.

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