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Gerd Gigerenzer

Gut Feelings

To make a decision we should carefully consider all aspects of the question before coming to a conclusion, shouldn't we? Not according to Gerd Gigerenzer. In Gut Feelings: The Intelligence of the Unconscious he argues that the quick, off the cuff decision will often be better than that reached by long deliberation.

The book is in two parts. The first 'Unconscious intelligence' looks at where our intuition comes from - the nature and evolution of our brains, and how we have learned to make quick decisions. The second part 'Gut feelings in action' gives some real world examples of the benefits of using our intution. When people are asked a question, such as which of two cities is larger, those with limited knowledge who only recognise one of them often do better than the more knowledgeable ones. Gigerenzer goes on to describe how making decisions based on a single criterion is likely to be better than a detailed weighing of all of the information available. There is also chapter on how this sort of decision making can provide benefits in healthcare. The book ends with chapters on moral values and social instincts.

The subject of intuition and it benefits is a popular one for authors - or at least I've read quite a few books on this topic recently. I think that Gut Feelings is one of the best in that it is amusing and easy to read, but is also useful as a guide for those wishing to improve their decision making. info
Hardcover 288 pages  
ISBN: 0670038636
Salesrank: 653777
Published: 2007 Viking Adult
Amazon price $15.61
Marketplace:New from $8.00:Used from $1.45
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Hardcover 304 pages  
ISBN: 0670038636
Salesrank: 463653
Weight:0.95 lbs
Published: 2007 Viking USA
Marketplace:New from CDN$ 40.03:Used from CDN$ 10.21
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Product Description
An accessible discussion of the science behind Malcolm Gladwell's best-selling Blink by one of his researchers reveals the importance of intuition in decision-making, explaining how gut feelings occur as a result of unconscious mental processes that effectively function as practical information filters.