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Cordelia Fine

A Mind of its Own

First of all I have to tell you that I read A mind of its own : how your brain distorts and deceives by Cordelia Fine straight after reading Stumbling on happiness by Daniel Gilbert. The two books are fairly similar, and Gilbert's is a bit more entertaining. I had had my fill of the strange results of psychological experiments, and so I was probably felt more critical than normal on reading Fine's work. For instance when she describes an experiment where subjects came across suppposedly injured people and explains how the subjects who failed to help would persuade themselves that the person wasn't really very badly hurt - it felt more comfortable that way. Yes, I thought, but it was also true

Probably though, if I had read this book on its own I would have found it more entertaining. I found it surprising how easy it seemed to be to prime experimental subjects to exhibit a particular behaviour and indeed Fine highlights the worry that such effects might be long lasting - even with a comprehensive debriefing explaining what was done. Certainly the book provides some interesting insight into the ways in which our minds can play tricks on us, and thus helps us to guard against such tricks -although the chapters on 'The Weak-Willed Brain' and 'The Bigoted Brain' show that we might need to be especially vigilant to avoid complacency.

Amazon.com info
Hardcover 224 pages  
ISBN: 0393062139
Salesrank: 391698
Weight:0.9 lbs
Published: 2006 W. W. Norton
Marketplace:New from $14.95:Used from $14.63
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Amazon.co.uk info
Paperback 256 pages  
ISBN: 1840467983
Salesrank: 3944
Weight:0.53 lbs
Published: 2007 Icon Books Ltd
Amazon price £5.22
Marketplace:New from £3.55:Used from £3.99
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Amazon.ca info
Hardcover 224 pages  
ISBN: 0393062139
Salesrank: 98015
Weight:0.9 lbs
Published: 2006 WW Norton
Amazon price CDN$ 20.48
Marketplace:New from CDN$ 19.68:Used from CDN$ 14.94
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Product Description
A delightfully unsparing look into what your brain is doing behind your back.

In recent years, we've heard a lot about the extraordinary workings of our hundred-billion-celled brain: its amazing capacities to regulate all sensation, perception, thinking, and feeling; the power to shape all experience and define our identity. Indeed, the brain's power is being confirmed every day in new studies and research. But there is a brain we don't generally hear about, a brain we might not want to hear about…the "prima donna within."

Exposing the mind's deceptions and exploring how the mind defends and glorifies the ego, Dr. Cordelia Fine illustrates the brain's tendency to self-delusion. Whether it be hindsight bias, wishful thinking, unrealistic optimism, or moral excuse-making, each of us has a slew of inborn mind-bugs and ordinary prejudices that prevent us from seeing the truth about the world and ourselves. With fascinating studies to support her arguments, Dr. Fine takes us on an insightful, rip-roaringly funny tour through the brain you never knew you had.
 
Well worth the price; great staring place ****
If you are at all interested in how the mind works and what is going on behind the scenes in the thought process, then this is a very good place to start. Ms. Fine takes you on an excursion into the various emotions and convictions that shape our lives in a digestible way that is informative yet not unduly clinical. Her style is friendly and smooth and does a nice job of piquing your curiosity to delve even deeper. If you are already a student of this field of interest, you may find the book a little too tame, but for the novice, you will be drawn in quickly with this book.
 
Best of both worlds *****
In the world of brain science and psychology, there seems to be opposing camps. When the subject is geared toward general audiences, it is said to be "pop" and without substance. When written with much scientific evidence, though, the text gets laden and not especially readable. Cordelia Fine is one of those rare talents who knows her subject and knows how to write. I found A Mind of Its Own to be a best-of-both-worlds page turner. Each topic was rounded out by vignettes which made some very conceptual ideas tangible. I laughed out loud a few times in seeing others' fallability. She illustrates that we are so enamoured with our own brain power that we overlook - or refuse to look at - the ways our brains trick us. The fact that she used snippets from her own life is a courageous offering. With someone so willing to show her own vulnerabilities -- and she studies this stuff for a living -- how can you not look at your own life and the ways you may be deluding yourself? Otherwise, it's a tough pill to swallow to accept that our brains are -- according to Fine's categorizations -- Vain, Emotional, Immoral, Deluded, Pigheaded, Secretive, Weak-Willed and Bigoted. My favorite take-away is the effect of schema priming -- that we all have pictures of life (whether tested as accurate or not) which color and influence perception and decision-making. While all of this may make you want to join another species, she holds out hope: "Wisdom is the principal thing; therefore get wisdom; and with all thy getting, get understanding."
 
Great book for former hostages of "Religion".... *****
It's simply amazing how our minds can fool us into believing things that simply are not supported by facts.
For longer than I care to admit, I was involved with Mormonism; this book is helping me see beyond the lens that occluded my views of life & others.
 
Entertaining and informative - a "must read" *****
This is a reasonably short book but it packs a lot of entertainment and a lot of insight into its pages.

The common theme is that your brain doesn't work the way you think it does. Cordelia Fine makes the case for this very strongly. With many interesting examples and case studies from psychology research we learn the many ways we deceive ourselves.

This book shows just how far psychology has progressed in the last 30 years. There are many powerful insights into human behavior. This is not a self-help book, but with a little imagination you can easily apply these insights to everyday life.

What I most liked about the book is that it actually convinced me that these things apply to me as well. So, for example, I am now aware that I am blind to my own faults and that I exaggerate those of others. I can take this into account and live more harmoniously with those around me.

I have probably read 300 books in the last 5 years and this is the best. I can't recommend it highly enough.
 
An entertaining metaphor fest ***
You think you know who you are and what you are doing, but really you don't. That's the message in Fine's book. In 8 chapters she shows us how our mind plays tricks on us: it distorts evidence, stereotypes, applies double standards, and will influence our beliefs and behavior in ways we don't have a clue about . All to make us feel better about ourselves and the world we live in. By the end of this book we will not look at ourselves the same way.

Fine dishes up the disturbing product of decades of research in social psychology in a non-intellectual, humorous style. The book is basically a giant string of metaphors that make vivid how we are manipulated by our unconcsious. The unconscious is our lawyer, butler and our sergeant major It is vain, pigheaded and bigoted. It is even compared to someone matching socks. Fine typically constructs sentences like "Certainly we do not have razorsharp rationality to thank for quickly felling any tentatively sprouting seedlings of insanity".
This metaphor-fest makes the book very accessible and often funny, and earns her stars. However, inevitably, it comes at the expense of precision. You will not find things that convince the firm skeptic: experiments explained in great detail, evaluation of the robustness of the claims or rigorous definition of the concepts.
If you want hard science of the unconscious, you may be better off elsewhere (Timothy Wilson does a bit better in this respect). If you want an entertaining and disturbing account of how we deceive ourselves, read Fine.
 
Very good *****
Excellent book. Written in a lighthearted manner, with many accounts of psychological experiments and their conclusions.

Makes you realise how little in control of yourself you really are...
 
Important but superficial ***
This is a really important and little understood issue. It is also fascinating. The implications are huge; think of the courts, the media, the democratic process. It deserves a really good book; I just wish this was it.

This is a book for a lay audience. It romps through a range of research findings in relatively few pages without getting too deep, which is both an advantage and a weakness. It is now 15 years since I was last interested in the subject and had hoped that the book would update me. In this I was disappointed. I found parts that were new to me but there is also some very relevant work (for example on visual perception) that was not covered. The text is well referenced but, apart from some information on the web, unless you have access to an academic library that is not much use.

I would have liked more detail, especially to judge whether the strength of the effect in question. Psychology research is notoriously difficult, in part because the researchers themselves are subject to some of the biases described in the book. It is much more difficult to control variables, prove causation and eliminate biases in psychology than, for example, in chemistry. The subject matter - humans - are so much more complex and the involvement of the researcher is more personal. To illustrate this, I thought that after an interesting section on stereotypes, the author herself fell into the trap of exhibiting a clear stereotype of males in a rather feminist approach to sexism. Incidentally, she also missed the opportunity to think more deeply about stereotypes which are not as negative as often painted.

The diversions into the authors private life were slightly irritating. Presumably she is vitally interested in her new born but she shouldn't assume the reader is similarly inclined. We picked up the book for quite a different reason.

The book started by explaining that it was written in a hurry during a busy period in the authors life. I am afraid that is how it felt, hurried and superficial. Despite that, if the subject is new to you, I would still recommend it. It does teach you to be a little less confident about what you know 'for sure'.
 
Excellent style ****
Excellent popsci writing and editing -- couldn't put it down. Other popsci writers should observe and learn.
 
Excellent, very readable and thought-provoking *****
This is an excellent book. Cordelia Fine gathers together the results of a wide variety of psychology experiments and uses them to gather together a convincing explanation of how our subconsciouses are the real masters of our mind, no matter what we think.

The book starts off a little too 'chatty' but as well as more jokey considerations such as the problems many of us have trying to tell our brains to switch off when our bodies want to go to sleep, there is some serious cause for thought here- such as the research about how our own mood has been proven to affect which moods we perceive on other people's faces, and then particularly in the chapter "The Bigoted Brain" that gives examples of how subtly influenced and 'primed' we may be by images we see of the opposite sex, or people of other skin colours to our own. It is a thought-provoking book, you should read it and feel a little bit ashamed for having a brain at all...

The book is extremely readable, thanks to a very balanced writing style and also by the way in which the more dry scientific information is all relegated into the Notes And References section at the back of the book- meaning that you can read the main text without being troubled by too many obscure names of scientists or processes, or you can read every reference to get a more information-heavy read-through.

Highly recommended.
 
Amusing and thought provoking book. *****
This is an awesome book. It details how the brain (unconsciously) deceives itself and how susceptible we are to factors we are just unaware of. Amusingly written and the information it presents is just plain scary. If you thought you had an unbiased view of the world, THINK AGAIN! I cannot recommend it highly enough.
 
I Know What I Know; Don't Confuse Me With the Facts *****
I like an informative book that also entertains with lively and humorous anecdotes. Fine delivers on both accounts. We all know that others are whacky with their self-serving philosophies and explanations, but Fine shows us with a variety of humorous stories how we ourselves participate in our own delusion; that we indeed see the world the way it really is. Fine personalizes many of her accounts by using her family as illustrations. This makes our own delusion-making processes acceptable. She also leads us to a conflicting insight: While we can, with meticulous attention to our own thinking, become aware of our own delusional and self-serving understanding of ourselves and the world, this automatic process that takes place almost totally outside our conscious awareness, won't let is in on the process entirely. Hence, A Mind of Its Own. Fun and informative.
 
"How the Mind Works" - the latest version ** ****
In "Consciousness Explained", philosopher Daniel C. Dennett proposed a Multiple Drafts Model for human consciousness. The drafts were assemblages of information derived from however the brain stores memory information. The retrieval and use process was only partially outlined by Dennett and some have said he only "explained away" consciousness. Cornelia Fine has done some assemblage of her own, retrieving a wealth of cognitive science and behaviour studies to formulate some new ideas about how the human mind works. In a light, almost breezy style, she presents some fascinating insights. Whether "conscious" of it or not, her analysis validates Dennett's original premise. Ideas reside in the mind to be picked over and drawn upon when required. Who does the selecting?

The brain, she says, is a powerful organ. So powerful that, as the title states, it has "a mind of its own". There are patterns in the brain which lie either hidden or dormant, emerging sometimes when prompted by events, or remaining obscure even while driving our behaviour. While she can't "place" these elements in the brain, they can be demonstrated through a variety of testing procedures or by examination of people suffering various forms of brain trauma. Her chapter titles depict the factors as "Vain Brain", "Deluded Brain", "Immoral Brain", "Bigoted Brain" and others. Each of these chapters describes how the brain manifests these conditions and, in some cases, where the trait originated. That many of these conditions can be formed in childhood and remain fixed in place even when countered by later information is little short of frightening. It's not quite confirmation of "the blank slate", but uncomfortably close. The brain, once matured, is amazingly resistant to later challenges.

Fine correctly opens the book with "The Vain Brain", since it is ourselves that concern us most. Even though the human species evolved to live group-oriented lives, our brains are overwhelmingly concerned with the individual they inhabit. We form opinions about ourselves, which become firmly entrenched even when there is good reason to modify that ego-centrism. When we succeed in any social competition, it seems only "natural", but when we fail, we rationalise the defeat in many ways. This attitude is carried through in domestic relations, work environments or any other social circumstance. Nearly every social interaction arises from each of us "negotiating from a position of strength". Yet, in "The Weak-willed Brain", we learn that we also provide ourselves with any excuse for failing to carry through on our intentions. Goal-seeking requires massive amounts of mental resources to achieve success, and the brain, which already consumes a fifth of our body's resources just to tick over, is easily wearied.

The author's sources in producing this book are many and varied. Brain injuries, whether externally caused or as the result of stroke or other lesion, have provided the basis for many insights on behaviour. Thankfully, she doesn't trot out poor old Phineas Gage again, as so many others have done. Other victims of brain trauma are presented, which some experienced readers will recognise from other sources. The main support for her classifications relies on numerous clinical or academic experiments. As she stresses often, many of these lie on or over the border of ethical limits. Participants have been shocked - electrically and emotionally - and results carefully tabulated. Fine is rightly concerned about the long-term effects on some volunteers, as were the more aware experimenters. Given what Fine reveals about the persistence of memory and its impact on "conscious" activity, her concern is well-founded. Yet, even those questionable experiments have demonstrated that much of what we believe is our personal expression of will is a false concept. We cannot dismiss the findings of such research because the data was achieved in a dodgy manner. As Fine explains, we mustn't assume we have full control of our own minds. The brain is "unscrupulous" and "unreliable" and we trust it at our peril. [stephen a. haines - Ottawa, Canada]

** with apologies to Steven Pinker

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